Breakfast
Juice
Posted
17:23 10st June 2007
Now
onto more important matters. I paid my parents a visit this weekend
and I, being the typical student that I am, brought lots of washing
with me and went straight for the fridge as soon as I arrived. I
was thirsty and in need of a delicious glass of fruit juice. What
did I find within the fridge? Apple juice, orange juice and breakfast
juice. I made a double-take. I stared at the carton. Breakfast
juice? What is this strange substance? Where did it come from?
My parents did not know. They ordered their groceries on-line and
a few days later the breakfast juice just appeared on their doorsteps.
I had my
own theories as to its origins but in truth I was previously
unaware that juice could be wrung from breakfast itself. Breakfast
is, after all, an abstract, a concept, a process. Are we
to believe that science has found a juice which tastes like breakfast?
Or is their approach more prescriptive? Are they telling us that
when we next break fast there is but one juice that must pass our
lips - this definitive juice drink which surpasses all others in
its breakfastness? There's something so unnerving about the nomenclature
being employed that as soon as I saw the carton I instantly imagined
someone asking me to "drink their breakfast juice", although
the faceless colossus in my mind's eye was proferring no glass.
And
in short, I was afraid.
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